About Me
Hello, I'm Maida
I am a Toronto-based creative designer and an alumna of the University of Waterloo with a degree in Global Business and Digital Arts. My expertise spans branding, illustration, UX/UI design, and multimedia storytelling, all while maintaining a passionate interest in mixed media. I specialize in maximalist, unconventional works that reflect my extroverted personality, often blending mixed media to create innovative solutions.
As the daughter of immigrants from Pakistan, I dedicated to using storytelling to make a lasting cultural impact and provoke meaningful conversation. I believe that narratives hold the power to make brands, individuals, and projects truly memorable, emphasizing that "a story is what makes you memorable."
Outside of work, I advocate for women’s empowerment, mental health, and social issues through art and self-expression.
my Values
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Authenticity
Crafting designs that reflect each client's unique story and values, creating memorable and resonant experiences.
👯♀️
Collaboration
Fostering transparent partnerships with clients and teams for co-creating impactful solutions.
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Innovation
Exploring new ideas and methods to push creative boundaries and deliver forward-thinking designs.
💞
Community Impact
Investing in projects that highlight social issues and give back to the community through meaningful work.
Trusted
Collaborations
Trusted
Publications
Ready to Collaborate?
Let's Make Your Project a Reality!
Need something ✨extra✨ for your brand, whether you're starting from scratch or seeking a fresh perspective? Fill out this quick form to kick off your project, and let’s create something remarkable together.
For Mixed Media projects, please specify via the contact page.