The featured advertisement, shot for the BMW Toronto Showroom, showcases their exceptional customer service and the superior experience customers can expect when acquiring a BMW product. It utilizes a satirical tone to resonate with its intended audience while also accentuating the wide array of options available to satisfy diverse customer needs.

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My Role:

In this project, I was responsible for the entire creative process, including storyboarding, scriptwriting, filming, and the final video and audio editing. My role was integral in shaping the narrative from its conception to the polished end product.

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In the first half of the week, I focused on scriptwriting and storyboarding the advertisement to determine the necessary set design and equipment. After receiving approval from the showroom, filming took place over four days, and the final week was dedicated to video editing.