CANNECT
Application
CANect is a unique, all-in-one transportation app designed for city public transit, offering easy and cost-effective travel solutions for both locals and foreigners. Its universal design ensures an accessible and exciting traveling experience, simplifying urban adventures.
My Role
My role was to conduct interviews to uncover the challenges and needs of travelers in public transportation through in-depth discussions. This insight directly informed my UX/UI design for our application, aiming to create an intuitive and satisfying travel experience that addresses users' real-world concerns.
Project Type
UX/UI Research and Prototyping
Software
Adobe Illustrator
Figma
Duration
4 Weeks
Team
Maida Majeed
Muhammad Arshyan Tayyab
Anna Koehler
Joey Zhang
Bhumi Patel
1.6 million people
rely on public transportation with most of these individuals experiencing trouble completing trips smoothly due to capacity, accessibility, and schedule issues. According to the Census’ 2017 American Community Survey, nearly half of those who do not speak English rely on public transportation.
Preliminary Research & Interviews
To uncover design solutions and understand an individual's experience with Canadian transport we conducted semi-structured interviews and surveys among 10 people highlighting how they plan a trip, the process of the trip, emotions throughout the process, and the end result. We combined this with other preliminary research to categorize the wide set of issues experienced.
Customer Wayfinding
Problem: Customers often cannot find terminals within the transit buildings.
Solution: Custom map layouts for our users (must have blueprints and city layouts for customization).
Micro-managing Apps
Problem: Switching between apps for wallet and tickets. Not organized in a file. Have to look for it.
Solution: All-inclusive app, purchases can be made and saved through the application.
Language Barriers
Problem: There are many languages spoken in Canada besides French and English.
Solution: To avoid incorrect language errors, the app will start and master the top 10 languages besides English / French.
CANECT
A transportation application designed to tackle any and all issues individuals might experience when using public transit in the city. It is nothing like other transit applications. Instead of having multiple applications for multiple interventions CANect, an all-inclusive app with built-in features will help foreigners and locals find the most convenient and cost-effective way of traveling. Simultaneously, it emphasizes a universal design making the traveling experience easy and exciting for all. It reinvents how you take adventures using transit.
Accessible in multiple languages
Live passenger tracking
E-Tickets partnered with various transit systems
24/7 customer service, live chat, and call
Live mapping
within stations
Interlink within the app for partnered rideshares
Business Model
1
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Subscription-Based Premium Services with a Freemium Model: Users access basic features for free and pay for premium services, creating a direct, ongoing revenue stream.
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Partnerships with Transport Companies: Charging a fee for every ticket sold through the app to transport companies like GO, generating direct income from each transaction.
2
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Advertising and Sponsored Routes: Generating income through ads and sponsored content on the app or website.
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Private Investment: Initial funding from private investors to start the business.
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Government Funding: Receiving support from local governments interested in improving public transport, which provides indirect revenue through subsidies or grants.
Measuring Success
Number of users on the platform
Surveys (forms/calls) followed by incentives
*free rides or discounts
Freemium shifting to premium services
Next Steps
We are encouraging the usage of public transportation by consolidating all user requirements in one location and making travel simpler and more exciting. By doing this, one can reduce their carbon footprint by using fewer single-passenger cabs, uber, and personal vehicles, resulting in a 45% reduction in CO2 emissions.
Moving forward, our plan is to develop a comprehensive mockup of our application, incorporating all the planned features. Following this, we will conduct a user testing survey with diverse groups, such as local and international students and workers, to evaluate the app's functionality. After completing the survey, we'll collect feedback on their experience and the app's impact on their travel. This process will enable us to refine and enhance our application, making it more user-centric and effective..