The Extra Gal
Magazine
This personal branding initiative is for my social media presence and my collaborators. The objective of this editorial is to elucidate the essence and importance of the moniker "Extra Gal," and the reasons I identify with it. It delves into how this name mirrors my individuality and my creative spirit.
Project Type
Editorial Design
Photography
Software
Adobe Photoshop
Adobe Indesign
Duration
1 week
Who is the
Extra Gal?
The Extra Gal is all about self-discovery, defiance, and owning your individuality. Born from the fight against societal norms and stereotypes, she’s bold, expressive, and unapologetically herself. She stands for the courage to break free from expectations, practice self-love, and chase happiness on her own terms. More than just an identity, The Extra Gal is a symbol of strength and a reminder for others to embrace their "extra" and carve out their own unique path.
The design of The Extra Gal editorial reflects its namesake’s bold, unapologetic personality, with each spread crafted to embody individuality, strength, and expression. The color scheme of pink and black plays a crucial role in conveying this identity. Pink symbolizes pride in femininity, love, and kindness, while black represents strength, determination, and the refusal to be confined by stereotypes. Together, these colors visually narrate the essence of The Extra Gal.
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Spread 1 (Pages 1-2): The Birth of Extra Gal
The editorial begins with oversized, layered typography and bold contrasts between pink and black. This sets an unapologetic tone, symbolizing the merging of soft femininity with unyielding strength.
The image on this page perfectly embodies the spirit of "Extra Gals"—a striking balance between confidence, boldness, and an underlying sweetness. It reflects an extroverted personality that thrives on self-expression and charm. With a poised yet playful energy, the subject exudes an unapologetic sense of self, owning her individuality with grace and flair. As TikTok might describe it, she’s giving "Brat" and "demure" vibes—all at once. The image captures not just a person but a personality—someone who lights up the room, draws people in, and leaves an unforgettable impression.
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Spread 2 (Pages 3-4): Breaking Boundaries
This spread dives deeper into the fight against societal expectations and the journey toward empowerment. The visuals are dynamic, with layered graphics and text creating a sense of movement and momentum. The layout incorporates strong, confident poses in the images, showcasing The Extra Gal’s resilience and determination to break free from societal boxes.
The dark black background, contrasted with vibrant pink accents, reinforces the themes of overcoming darkness with light and positivity. The text is strategically positioned to guide the reader’s eye across the narrative, while the imagery captures bold, unapologetic moments of self-expression. This spread highlights key milestones, such as challenging societal ideas about women and exploring new opportunities, visually portraying the journey of growth.
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Spread 3 (Pages 5-6): Becoming The Extra Gal
The final spread celebrates the culmination of the journey—embracing individuality and becoming unapologetically "extra." The layout is expansive and vibrant, symbolizing freedom and self-discovery. Asymmetrical designs and bursts of color signify playfulness and experimentation, while pink dominates the palette, reflecting joy, pride, and kindness.
This spread feels lighter yet just as empowering, with imagery that radiates confidence and happiness. The subject is portrayed in moments of pure self-expression, capturing the joy of living authentically. Quotes from The Extra Gal narrate her growth, emphasizing the importance of self-love and embracing one’s unique qualities. The design balances elegance with energy, leaving readers inspired to embrace their own individuality and celebrate their journey.
The editorial design of The Extra Gal doesn’t just tell a story—it visually and emotionally invites readers to celebrate their "extra." Each spread’s unique design and cohesive narrative highlight the power of self-expression and individuality, creating an inspiring visual journey that leaves a lasting impression.