Kathrina Ocampo
Branding - Poster Design
This poster represents Kathrina Ocampo’s art collection, "Rearrange", capturing her journey of transformation, growth, and her determination to craft her own path through art.
Project Type
Poster Design
Software
Adobe Photoshop
Duration
1 Week
About the
Artist
Kathrina Ocampo is a Toronto-based artist who courageously transitioned from STEM studies to art, defying the pressure to conform to traditional standards of success. Her work captures the beauty of simplicity and celebrates the authenticity of self-expression.
The poster design encapsulates Kathrina’s transformative journey through its thoughtful visual elements, emphasizing her chosen medium of painting. The brushstroke and brush symbolize her resolve to redefine her life and carve a unique path through art. The bold red brushstroke signifies passion and purpose, while its textured finish illustrates the obstacles she confronted and triumphed over.
The vertical arrangement of the title "Rearrange" reinforces the theme of restructuring and progress, underscoring a sense of action and growth. A minimalist beige background keeps attention centered on the striking visuals, celebrating Kathrina’s strength and creative vision. By incorporating the medium of painting alongside deliberate use of contrast, balance, and symbolism, the design vividly narrates her story of reclaiming her life and establishing her artistic identity.
Creative
Direction
