League of Legends:
Wild Rift
UX Research
The goal of this project is to evaluate how League of Legends: Wild Rift impacts user emotions during their initial gameplay experience. By analyzing various elements—such as graphics, sound design, character design, and in-game captions—the aim is to identify how these features influence emotions like excitement, frustration, or satisfaction. The overarching objective is to ensure new players have a positive emotional experience and are set up for success, fostering higher engagement and smoother integration into the game.
Project Type
UX/UI Research
Data Collection
Infographic
Software
Adobe Illustrator
Duration
1 Week
About the
Game
League of Legends: Wild Rift is a free-to-play online multiplayer battle arena game developed and published by Riot Games for Android and iOS devices. It serves as a modified version of the popular PC game League of Legends, offering a similar 5v5 MOBA experience optimized for mobile platforms with revamped controls and streamlined matches.
The project emphasizes capturing the emotional and experiential journey of new players in League of Legends: Wild Riftby analyzing key design elements such as graphics, sound, character interactions, and captions. The infographic elaborates on each step of the user journey, sequentially showcasing stages from app launch to completing the first match. It highlights how each stage aligns with user expectations, usability, and emotional impact, including moments of excitement, frustration, or satisfaction.
Additionally, the infographic captures timing at each stage, offering insights into how long players spend navigating, learning, and playing. This comprehensive visualization provides a clear understanding of the user experience, identifying areas where improvements could enhance positive emotions and usability, ultimately setting up new players for success.
Creative
Direction
