The Phone Call
A Public Service Announcement
The motion graphic for the National Domestic Violence Help Organization uses powerful rhetorical appeals to convey the dynamics and harsh reality of toxic relationships, particularly focusing on gaslighting, while also offering essential resources for support.
Project Type
Motion Graphic, Audio Editing, Typography, Script Writing, Storyboarding, and Social Research
Software
Adobe Illustrator
Adobe After Effects
Duration
2 Weeks
What is Gaslighting?
Gaslighting is a subtle yet damaging form of psychological manipulation and control, often leaving victims unsure of their reality and suffering long-term effects like diminished self-confidence, pervasive anxiety, and ongoing trauma, even after leaving the abusive situation.
The motion graphic "Phone Call" aims to shed light on psychologically abusive relationships, specifically illustrating the dynamics of gaslighting. It's designed primarily to aid women in recognizing the signs of a toxic relationship and understanding the red flags to watch for. Additionally, it serves as a resource for the wider audience to help identify and assist friends or family members who might be in similar situations. The graphic endorses the National Domestic Violence Hotline, providing a lifeline for those questioning their circumstances or seeking a way out.
Ultimately, "Phone Call" is about empowerment and support, encouraging women to seek and maintain healthy relationships and reinforcing the message that true love should never be hurtful or draining.
Creative
Direction
Audience Strategy
1
Design and Storytelling Strategy
-
Rhetorical Appeals: Use of pathos, ethos, and logos to engage the audience, establish credibility, and provoke action.
-
Storyline: Places the audience in the victim's shoes to ignite emotions and encourage reaching out for help.
2
Color Symbolism and Technique
-
Use of Black and Fire Engine Red: Represents love and the darkness of abuse, alternating to portray the manipulative nature of gaslighting.
-
Color Curation: Balances colors to simultaneously represent love and abuse, reflecting the victim's confusion.